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About the Bank
   »  Annual report - 2007
       »  Risk management

Reputational Risk


Raputatonal risk for the Bank is a risk of losses occurred in result of decresing number of its customers as a consequence of formation of negative picture in society regarding financial firmness of Bank, quality of bank services, image of the Bank and its owners and management, character of the Bank`s activity in general.

Within the framework of reputational risk management the bank performs:

  • monitoring of the Bank`s market share
  • monitoring of market share of its branches
  • adequate records-keeping of results of checks conducetd by regulatory authorities and audit companies
  • permanent improvement of customer service
  • adherence to corporate discipline, implementation of internal discipline procedures
  • other measures related to the Bank`s reputational risk

In addition, the bank minimizes its reputational risks by thorough study of its customers at the local level. Use of `know your customer` principle is very important for security and stability of the Bank and it has a positive influence on protection of its reputation.

The Bank is in line with legislation requirements as for customer identification and financial monitoring of their operations. Apart from that, the Bank constantly analyses perspectives of enhancement of banking products taking into account requirements and needs of the Bank`s customers. Management of the Bank focuses its attention on the Bank`s image and reputation support at the high level.

 



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